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Toys"R"Us, Inc. acquired the highly regarded e-commerce site, eToys.com, from The Parent Company in February 2009. The transaction with The Parent Company also included the acquisition of the e-commerce site, babyuniverse.com, and the parenting resource website, ePregnancy.com. Well-known for offering a differentiated assortment of toys, eToys.com is a highly respected brand with a rich heritage of innovation and growth. The site was founded in 1997 as the first online toy retailer, and by 1998, eToys.com became the third largest e-commerce site in the country. Over the years, eToys.com built a loyal customer following and received accolades for its superior customer service. Babyuniverse.com, the sister site of eToys.com, was founded in 1998 as a one-stop online destination for a broad selection of brand name products for babies and toddlers. Offering a unique assortment of furniture, bedding, apparel, gear, gifts and more, babyuniverse.com quickly became a favorite among moms, and like eToys.com, has been recognized for its outstanding customer service. Since its inception in 2002, ePregnancy.com has been a leading online destination dedicated to providing expert information for the nation's expectant parents and has grown to be one of the most popular pregnancy websites. The site offers content about everything from pregnancy to parenting and features weekly pregnancy updates, product reviews, and a robust online community where expectant parents can share their stories and swap information. The acquisition by Toys"R"Us, Inc. of these three well-established online destinations for parents and families broadens the company's web-based portfolio and further advances its position as THE toy and baby products authority. |
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